Neil Ashton appointed Service Director at PSR.

PSR Launches as APS’s Dedicated Service and Aftersales Division. Neil Ashton appointed as Service Director to Oversee Nationwide Operations.

PSR (Platform Service & Repair) is excited to announce the appointment of Neil Ashton as Service Director, effective 1st May. PSR is a newly created service division offering comprehensive service, repair, and LOLER inspections for a wide range of access platforms – from low-level push-around units to truck-mounted platforms, and everything in between.

With a nationwide team of factory-trained engineers, PSR provides world-class lifecycle care for leading brands including JLG, Hinowa, Palfinger, and many more. The launch of PSR marks a major step forward in delivering high-quality, reliable support for customers across the UK.

Neil brings decades of engineering and aftersales leadership experience across the access platform and lifting equipment sectors. His appointment reflects PSR’s commitment to building a strong service operation from day one.

Neil began his career in the Royal Engineers, developing engineering expertise while maintaining and repairing complex machinery. After his military service, he spent over 20 years in the access industry, gaining hands-on experience and leadership roles, including Field Service Engineer, Service Manager, and Head of Aftersales at Versalift. Most recently, he served as Service Manager at APS, overseeing service teams and aftersales support.

In his new role at PSR, Neil will lead service operations, focusing on enhancing aftersales support, developing service capability, and ensuring customers receive reliable, high-quality service.

Neil Ashton said:

“I’m proud to be part of PSR and to take on the role of Service Director. High-performing service and aftercare support are critical to maximising safety, equipment uptime, and return on investment for our customers. I look forward to working with the team to strengthen PSR’s service offering and consistently deliver dependable, high-quality support.”

APS Managing Director, Andy Bray, commented:

“Neil’s extensive experience and proven leadership in service and aftersales make him the ideal person to guide PSR’s service operations. His appointment reinforces our commitment to delivering outstanding support and expertise across the industry.”

With the launch of PSR and Neil’s leadership, the new service division is well-positioned to provide nationwide expert support for access platforms and lifting equipment, ensuring customers can rely on industry-leading service from day one.

To learn more about PSR and its services, visit the PSR website.

About Platform Service & Repair (PSR)

Platform Service & Repair (PSR) delivers premium aftercare solutions for powered access equipment, helping businesses maximise performance, minimise downtime, and protect their bottom line.

With nationally located factory-trained field service engineers, guaranteed response times, and a dedicated in-house parts department, PSR provides fast, prioritised support wherever and whenever it’s needed.

Through fixed-cost service plans and expert maintenance, PSR ensures equipment operates safely and efficiently – extending machine life, reducing disruption, keeping customers productive, and protecting your return on investment.

Guided by our core values – Trust, Respect, Integrity, Adaptability, and Customer Focus – we are committed to delivering reliable, long-term support that our customers can depend on.