Palfinger Announces New Strategic Partnership with APS for Aerial Work Platforms in the United Kingdom

March 2026 – Palfinger, a global leader in innovative lifting solutions, is pleased to announce the beginning of a new distribution partnership with APS (Access Platform Sales), effective the 24^th of March 2026. This strategic collaboration marks an important milestone in strengthening Palfinger’s position in the UK market for aerial work platforms.

As part of this transition, APS will take over the distribution, sales, and after‑sales support of Palfinger’s access platform portfolio across the United Kingdom. With a strong market presence, extensive technical expertise, and a proven commitment to customer satisfaction, APS is ideally positioned to ensure continued growth and to deliver high‑quality support to Palfinger customers.

To ensure a smooth transition, Palfinger and APS have been working closely together over recent months. Palfinger is confident that this careful preparation will guarantee continuity, stability, and an outstanding experience for all customers and partners throughout the United Kingdom.

Bernd Winderle, VP Sales & Service EMEA PD of Palfinger EMEA
“This new partnership with APS represents an important step forward in reinforcing Palfinger’s access platform business in the UK. APS brings the expertise, commitment, and customer proximity that align perfectly with our strategic ambitions.”

Andy Bray,  Managing Director of APS
“We’re proud to partner with Palfinger to bring their trusted access solutions to customers across the UK. Backed by our 35 years of experience and a strong national support network, APS is committed to helping customers work safely and productively at height while ensuring a smooth transition and delivering the high levels of service and support Palfinger users expect.”

Palfinger would also like to take this opportunity to sincerely thank CPL CUMBERLAND PLATFORMS LTD for the collaboration and dedication shown over the years. The decision to end the dealership was made amicably and in full mutual agreement, underscoring the positive and cooperative spirit that has characterized the relationship between our companies. The contribution of CPL has been greatly appreciated and has played an important role in the development of Palfinger’s presence in the UK access platform segment.

Throughout this transition, Palfinger reaffirms that the level of service and product excellence delivered to customers will remain uncompromised. Together with APS, Palfinger is committed to providing reliable, responsive, and best‑in‑class support to all partners and end users. Customers can continue to rely on Palfinger’s strong service network, premium product quality, and long‑term commitment to the UK market.

About PALFINGER

PALFINGER sets benchmarks with innovative crane and lifting solutions worldwide. As a leading technology and mechanical engineering company, PALFINGER transforms customer needs into seamlessly integrated solutions. A broad product portfolio and regional footprint drive balanced profitable growth. With its promise of Lifetime Excellence, PALFINGER delivers outstanding performance throughout the entire product lifecycle. 

About APS

For over 35 years, Access Platform Sales has delivered reliable, cost‑effective working‑at‑height solutions. Representing leading brands since 1987, the company offers high‑performance equipment with fast availability, along with full support services: flexible financing,UK stocked OEM parts, and after‑sales care including LOLER inspections, servicing and repairs.

APS – Leewood Business Park, Upton, Huntingdon, Cambridgeshire,

APS and PALFINGER teams at Vertical days show 2025 in front of a TEC Aerial Work Platform, featuring (left-right): Romano Giuseppe, PALFINGER Sales Director AWP EMEA; Winderle Bernd, PALFINHGER VP Sales & Service EMEA PD; Holger Guido

APS team left to right: Chris Banks (Technical Director), John Treggalles (Parts Manager), Shane Paver (Sales Area Manager – Scotland & Ireland), Steve Couling (Director), Andy Bray (Managing Director), Jonathan Wiseman (AUSA Sales Manager), Stewart Searle (Sales Area Manager – London & South East), Joe Bray (Sales Area Manager – East of England), Hannah Treggalles (Operations Director), Daniel Coe (Marketing Manager), Kevin Shadbolt (Director), Neil Ashton (Aftercare Manager), and Tony Campana (Sales Area Manager – North & North West).

copyright: PALFINGER

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Palfinger announces new strategic partnership with APS for Aerial Work Platforms in the United Kingdom starting 31st of March 2026.

copyright: PALFINGER