Versatile Genie articulated boom lifts used for work at height within the events industry

Industry: Events Manufacturer: Genie

Challenge: Founded over 25 years ago in Congleton, Cheshire, Ashbrook Group has undergone a rapid expansion in the past few years. In December 2016, Ashbrook acquired the former Hewden depots in Warrington and Bangor, after Hewden went into administration. This led to the company increasing its presence in the powered access sector. It decided to expand its fleet and wanted a modern, versatile range of boom lifts, with a particular focus on the events sector.

Solution: Authorised Genie distributor Access Platform Sales (APS) supplied Ashbrook Group with Genie Z-30s, Genie Z-45s (diesel and bi-energy models), Genie Z-62s and Genie Z-80s. The high-specification machines include on-board generators, helping to serve events contractors with the most efficient product.

Outcomes: Ashbrook had traditionally always supplied a lot of plant into the events sector, such as lighting towers, telehandlers and rough terrain fork lifts. With the addition of Genie articulating booms, Ashbrook was able to provide its customers with a single-source solution for lifting equipment and lighting.

“We researched the market and decided that we wanted to buy from the Genie distributor, APS, because of the after-sales support that they provide. They also went the extra mile in terms of warranty, which was exactly what we were looking for. This gives us much more visibility and transparency in terms of total cost of ownership.”

- Mike Ashbrook, Commercial Director of Ashbrook Group